to Cannes France.
If you come here,
Americans spend over two months looking for vacation spots. This is just a fraction of the actual time people spend at any destination. We were asked to find a media and creative solution to help people spend more time on what matters…and do it in just 45 seconds.
Picking a perfect vacation is deeply personal and most tourism ads fall flat by aiming too broadly. To ensure success, Tennessee Tourism needed to reach a wide audience, while keeping the message tailored to people who were looking to make memorable travel plans quick.