A Spark In Modern Media –
Be Ready For The Future
CHALLENGE
It’s not easy to implement change and it’s even harder to replicate it and keep the momentum. Spark Foundry knew that they had created a special partnership and pipeline with Chicago State University but it was going to require some marketing magic to bring that story to life, especially as a quick-turn project. With an impending Global Seminar, we had to quickly pull together an impactful Sizzle Reel for a world stage.
DETAILS
6
Virtual Interviews with Executives
3 Weeks
For Full Production and Delivery
2 Cuts
To increase Accessibility
We Found Truth
A historic and creative pipeline demanded acknowledgement and celebration from industry leaders. With a Publicis Global Seminar on the horizon, we needed to create a sizzle reel that incorporated participation from 3 media giants, featured 6 virtual interviews, and took place all in less than 1 week. We also recognized the importance of accessibility and visibility which meant creating subtitled social media cuts to increase awareness of this project.
Then We Executed
- 6 Virtual Interviews with Executives, Senior Staff, and Faculty in less than one week.
- Created and executed a professional, creative sizzle reel in 3 weeks for a Global Seminar with Publicis leaders.
- Provided the client with 2 additional versions of the sizzle reel: one for social media and the other with subtitles that created more awareness and accessibility to other audiences.
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