Spark Foundry - FRC

A Spark In Modern Media –
Be Ready For The Future

CHALLENGE

It’s not easy to implement change and it’s even harder to replicate it and keep the momentum. Spark Foundry knew that they had created a special partnership and pipeline with Chicago State University but it was going to require some marketing magic to bring that story to life, especially as a quick-turn project. With an impending Global Seminar, we had to quickly pull together an impactful Sizzle Reel for a world stage.

DETAILS

6

Virtual Interviews with Executives

3 Weeks

For Full Production and Delivery

2 Cuts

To increase Accessibility

We Found Truth

A historic and creative pipeline demanded acknowledgement and celebration from industry leaders. With a Publicis Global Seminar on the horizon, we needed to create a sizzle reel that incorporated participation from 3 media giants, featured 6 virtual interviews, and took place all in less than 1 week. We also recognized the importance of accessibility and visibility which meant creating subtitled social media cuts to increase awareness of this project.

Then We Executed

  • 6 Virtual Interviews with Executives, Senior Staff, and Faculty in less than one week.
  • Created and executed a professional, creative sizzle reel in 3 weeks for a Global Seminar with Publicis leaders.
  • Provided the client with 2 additional versions of the sizzle reel: one for social media and the other with subtitles that created more awareness and accessibility to other audiences.

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