Honey Baby Naturals
Hydrate. Heal. Protect.
Honey Baby Naturals needed to demonstrate that the brand is reliable, emotionally connected to their customers, and bridges cultural boundaries in the name of authentic beauty. We needed to proclaim that HBN was a product for the whole family.
In a world where social stigmas surrounding mixed families and beauty are continually the norm, we focused on the pleasure of returning home to an intimate space with those who love us as we are. This insight guided us to an authentic perspective on beauty and life for all members of the family.