Best Use
of Influencers
CHALLENGE
Broken fingernail? Cracked cellphone screen? Mustard on your shirt? Does that get you ANGRY? Great! Angry Birds for their 10th anniversary wanted to remind the world that anger, when pointed in the right direction, can be a force for good! SO GET ANGRY!
DETAILS
24%
Game Sales Increase
$100,000
Raised for Unicef
36MM
Views and Engagements
We Found Truth
For Angry Birds’ 10th anniversary, Droga5, Kairos Media, and FRContent created more than 100 “Rage Riders,” scooters equipped with and powered by microphones, and gave them to top influencers with the instructions: “The louder you yell, the faster it goes.”
Then We Executed
- Influencers started shouting, literally and socially, racing around and documenting their rides in millions of posts. The activation raised $100,000 for Unicef alone.
- Downloads of the Rovio Entertainment video game jumped 24% year-over-year, and content snagged 36 million views and 3.9 million likes, shares and comments.
- Winner of the 2020 Adweek’s Experiential Awards for Best Use of Influencers.
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