Vent like you
2019 was the 10 year anniversary of angry birds as a brand. Angry Birds wanted to celebrate its anniversary milestone, the release of its second movie, and the launch of another franchise game is the most splashy way possible.
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What better place to “bring out the anger” than in one of the angriest places on earth— New York. The brand needed to combine anger, social good, fun, mischief, and that New York swagger all in one. So the brand created a “Venting Machine” a makeshift vending machine where fans could yell, scream, punch, and hit the machine for big prizes.