Macy's "Cannes Lion" - FRC

America’s biggest NFT

Giveaway-Macy’s by Publicis


When you are a Billion dollar agency, showcasing your work should be top-notch and under the best standards. Publicis Groupe discovered a 6-day limited deadline to submit a case study video, to compete for an innovation award at the Cannes Lion Festival 2022. So FRContent embraced the challenge.

As the season for the submissions of the most acclaimed Festival of Creativity was coming to an end, we were focused on creating a fun, fascinating, and unique video to showcase the successful NFT campaign for Macy’s, from the idea to the execution in only 2 minutes; and send over before it was too late.


6 Days

Production and delivery timeline.


Storyboards proposals

120 Secs

Video with campaign highlights

We Found Truth

With the Cannes Lion as a window for the best creative work in the world, we knew our story had a special value: Macy’s is revolutionizing charitable giving, by creating an auction of NFTs and ensuring 10% of any future sales to go to Make-A-Wish Foundation in perpetuity.
Once we found the heart of the tale, in only 6-day our production team worked very focused from the storyboard to animation, from voice casting processes to sound montage, from color grading to feedback revisions, to accomplish the client’s vision.
We were not messing around! So we delivered before the requested deadline a unique case study video for Industry leaders to acknowledge and celebrate when marketing efforts change real people’s lives.

Then We Executed

  • Created from Pre-production to post-production a case study video for the most acclaimed advertising and creativity awards: Cannes Lion 2022.
  • 2 storyboard proposals to the client and meetings to brainstorm.
  • We wrote and re-wrote a script to summarise all in under 2 minutes.
  • A record VO casting process: 2 rounds of multiple male and female voices for the client to choose from.
  • Delivered the final video before the requested deadline.


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