Your Future Begins Here-
Chicago State University
CHALLENGE
For a university, it is critical to enroll the right students that reflect the values and vision of the school. And at Chicago State University, that couldn’t have been more true. However, we needed to undo past PR and Marketing mishaps that were impacting their goals of expanding enrollment and improving their reputation in academia. We had to develop the future of Chicago State and understand what prospective students wanted and needed from the university.
DETAILS
778+
Open House Leads
5,634+
Enrollments
$250k
Net ROi
We Found Truth
If we were going to be talking about the future of Chicago State, it had to look and feel that way. Their landing page and marketing material needed modernizing to catch prospects’ attention and we needed 21st century insights into potential students, aka their demographics. So, we got to work and created a complete brand refresh and identified their ideal student by designing a personality archetype.
Then We Executed
- Want to know what a successful awareness campaign looks like? We had 778+ Fall Open House Leads, the largest turnout in their 154 year history.
- We converted 5,634+ enrollments from our paid media activated Digital, OOH, and Video campaign, a significant increase for the University.
- A $250k Net ROi with media and creative spend under $60k and $0 PR Spend. Now that is what we call a result and effective budget management.
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