Your Future Begins Here-
Chicago State University
For a university, it is critical to enroll the right students that reflect the values and vision of the school. And at Chicago State University, that couldn’t have been more true. However, we needed to undo past PR and Marketing mishaps that were impacting their goals of expanding enrollment and improving their reputation in academia. We had to develop the future of Chicago State and understand what prospective students wanted and needed from the university.
Open House Leads
Enrollments
Net ROi
If we were going to be talking about the future of Chicago State, it had to look and feel that way. Their landing page and marketing material needed modernizing to catch prospects’ attention and we needed 21st century insights into potential students, aka their demographics. So, we got to work and created a complete brand refresh and identified their ideal student by designing a personality archetype.
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