We Found Truth

With only three weeks left in the campaign cycle before the ballots closed, the Lightfoot campaign was seeking a final boost in critical voter turnout among the group that was going to send her to victory – African American urban voters.

RLM Media and FRC were called to create and launch a full-scale radio turn-out-the vote campaign and history as we know it was rewritten in Chicago.

Then We Executed

• In a matter of hours, we had 7 scripts drafted and reviewed with the Lori Lightfoot campaign while also securing a 350+ spot radio media buy.
• We launched a blanketed radio campaign with over 350+ spots in 3 weeks garnering a 92% reach of AA voters 35+.
• Our moving creative and tight media plan helped send Lori Lightfoot to a sweeping 74% victory over her campaign opponent.