We Found Truth

The Zing Health brand had to match the future of our healthcare system. A one size fits all approach doesn’t work for healthcare. So we delivered a modern, navigable site that allowed for tailored experiences unique to each user. A sophisticated resource center that providers could rely on. And we made Zing Health not only visible but the first choice in mind with a campaign that celebrated the differences of our members and the need for customized quality care.

Then We Executed

• Want to see what real lead-gen growth looks like? Try a 179% YOY increase in new users to the Zing Health site. That means 12,916 new people explored the redesigned site in 2021.
• Conversion soared in 2021 with 655 call requests from users interested in new site features that allowed for further investigation of Zing Health services and plans.
• Aren’t you curious who is behind the data points? Our demographic insights showed us we had a 95% increase in new users aged 45-54. This tells us that family members and most likely adult children are helping their parents navigate and decide their healthcare.