We Listen, We Care – AmaZing
Healthcare Starts Here
CHALLENGE
Medicare plans can be complex and confusing. The last thing you want is to be lost in paperwork and legal jargon. Trust us, nobody has time for that. Zing Health brings humanity to healthcare with their transparent Medicare Advantage plans, convenient community-based network, and providers that truly care about you.
DETAILS
179%
Member Growth
3,464
Call Requests
216%
Traffic Increase
We Found Truth
The Zing Health brand had to match the future of our healthcare system. A one size fits all approach doesn’t work for healthcare. So we delivered a modern, navigable site that allowed for tailored experiences unique to each user. A sophisticated resource center that providers could rely on. And we made Zing Health not only visible but the first choice in mind with a campaign that celebrated the differences of our members and the need for customized quality care.
Then We Executed
- Want to see what real lead-gen growth looks like? Try a 179% YOY increase in new users to the Zing Health site. That means 12,916 new people explored the redesigned site in 2021.
- Conversion soared in 2021 with 655 call requests from users interested in new site features that allowed for further investigation of Zing Health services and plans.
- Aren’t you curious who is behind the data points? Our demographic insights showed us we had a 95% increase in new users aged 45-54. This tells us that family members and most likely adult children are helping their parents navigate and decide their healthcare.
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