Nos Energy Drink - FRC
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Nos Energy
What do you will?

With this Nos
I will.

CHALLENGE

Getting young men up and off the couch can be a challenge for brands. In a crowded and sub-par experience space, filled with sex and crass humor, these lame tactics were not working any longer and frankly, below us.

DETAILS

87% Video Engagement

568K Earned Views

26% CTR Increase

We Found Truth

Young men who are looking to get an extra 10,000 miles out of their tires are not clicking on banners, they are looking for death-defying experiences and so we obliged. We created a social sweepstake that asked fans to make a declaration of confidence “With this NOS I will.”

Then We Executed

  • We created a sweeps page and launched social posts on Twitter and FB asking fans to submit their craziest ideas possible. 
  • We reviewed thousands of submissions and generated even more, re-posts by encouraging fans to share each other’s crazy ideas. 
  • We selected winning daredevils and flew them to top-secret locations to experience their moment of fate with a slew of MMA fighters who promoted the video content and promised to take the plunge with our compadres.
  • There was blood, fears, and tears, but through NOS, these lucky men scripted a story that will last a lifetime.