“Collectively Unconventional
– The Future of Ad-Tech”
CHALLENGE
At Subset, the mission was clear. A brand refresh that engaged target audiences and drove consideration for their services, especially their revolutionary B2B tech, Fetch. With a strategy that scaled connections and highlighted trend-setting tech, we needed to write the future to revolutionize the ad-tech space.
DETAILS
3x
Industry Standard Open Rate
7%
Reply Rate in a single week
$500k
New Business Media Budgets
We Found Truth
Cold-calling and stale selling weren’t going to cut it. We focused on delivering what Subset is all about, being collectively unconventional. This meant an email marketing campaign for media buyers and planners that surpassed industry standards, launching technology with the biggest SaaS businesses and budgets, and reimagining the brand’s look and feel by designing a new website, video content, and landing page.
Then We Executed
- Want to know what a successful email marketing campaign looks like? Try a 61% open rate on our emails targeting media buyers and planners compared to the industry standard of 18%.
- A 7% reply rate to our emails in a single week that built 1-1 relationships with media buyers and planners and led to several client meetings.
We created a $500k new business pipeline for the B2B technology Fetch, our solution for Direct Match Targeting. - The launch of a brand refresh including a customized website and redesigned landing page that increased website traffic and funneled clients to book meetings.
- A one of a kind video survey that unconventionally engaged prospects and addressed their real-time needs in less than 60 seconds.
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