Chuck Offs - FRC
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Chuck Offs
Shoe Cleaner

Wipe your shoes,
then your chin.

CHALLENGE

For Chuck fans, getting your kicks dirty hurts the heart like none other. But we designed a simple, slick and on-brand packaging solution that fans loved.

DETAILS

11k Social Community

5 local Instant Activations

1,000+ Earned Content

We Found Truth

We designed a clear window on the front of the packaging to deliver the creative idea: crispy, clean Chucks. This visual display made sense to shoppers because it showed exactly what the product does: keeps shoes window-clean.

Then We Executed

  • We selected a spot UV process for the metallic ink logo.
  • We sourced higher quality paper stock to increase the perceived value of the product.
  • We did lots of R&D for shelf footprint analysis and design at retail partners to maximize shelf space.
  • We curated a fan-based Instagram page and built a modest following in no time.