Chuck Offs
Shoe Cleaner
Wipe your shoes,
then your chin.
For Chuck fans, getting your kicks dirty hurts the heart like none other. But we designed a simple, slick and on-brand packaging solution that fans loved.
We designed a clear window on the front of the packaging to deliver the creative idea: crispy, clean Chucks. This visual display made sense to shoppers because it showed exactly what the product does: keeps shoes window-clean.