We Found Truth

We designed a clear window on the front of the packaging to deliver the creative idea: crispy, clean Chucks. This visual display made sense to shoppers because it showed exactly what the product does: keeps shoes window-clean.

Then We Executed

• We selected a spot UV process for the metallic ink logo.
• We sourced higher quality paper stock to increase the perceived value of the product.
• We did lots of R&D for shelf footprint analysis and design at retail partners to maximize shelf space.
• We curated a fan-based Instagram page and built a modest following in no time.