Mike starts
a fashion line.
CHALLENGE
Tyson is no stranger to fame, fortune, controversy, and comebacks. As one of the largest sports icons in history, Mike’s wields vast online popularity and is making the biggest comeback of his career by partnering with FRC to launch a new e-commerce experience delivering content, shopping, entertainment to his 10 Million+ online followers.
DETAILS
10MM+
Social Media Followers
1.6 Sec.
Load-time
135%
Traffic Increase
We Found Truth
We were not messing around when we developed the Tyson experience site. In a joint collaboration with artists and celebrities looking to increase their online brands, we created a fluid digital experience that pushes well beyond what most code teams can design in WordPress. Keeping it mobile responsive and easy to maintain, this is the height of what is possible with FRC coding.
Then We Executed
- From design files to clean code, we translated the Tyson creative team’s design into a fluid, multi-screen web design built on a universal CMS making it easy for custom modification.
- With a lightning-fast load-time, cross-platform tracking and retargeting, this site is built for the new digital world of celebrity content distribution and commerce migration.
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