Rated Top 10
LitRPG Global Authors.
Michael Chatfield is an Army Veteran turned writer. From his experiences on the battlefield, he transformed the LitRPG genre across the globe. With a growing fan base, live-streams, ad campaigns, sales goals, multiple distribution channels, attribution goals, and big marketing ideas, his brand needed to scale and simplify the marketing mix to allow the writer to write.
We knew MC Publishing had an incredible story that needed to be shared. With a publisher’s eye for detail, FRC sought to understand the unrealized potential of Micheal Chatfield’s media and content strategy to better engage with LitRPG readers.
Through audience analysis we learned that fans wanted more engaging teaser content prior to each new book release.
This insight paved the way for an immersive and global content distribution strategy.