If you come here,
venture anywhere.
CHALLENGE
Americans spend over two months looking for vacation spots. This is just a fraction of the actual time people spend at any destination. We were asked to find a media and creative solution to help people spend more time on what matters…and do it in just 45 seconds.
DETAILS
46%
Traffic Increase
93%
Confirmed Travel
1MM
Custom Videos
We Found Truth
Picking a perfect vacation is deeply personal and most tourism ads fall flat by aiming too broadly. To ensure success, Tennessee Tourism needed to reach a wide audience, while keeping the message tailored to people who were looking to make memorable travel plans quick.
Then We Executed
- We created a custom algorithm called Matchmaker which analyzed millions of unique data metrics to create a personalized ad call to our content database.
- In the time it takes to place the pre-roll call, our algorithm matched personal data points to a library of over 100 different pieces of content and assembled them in real-time for delivery.
- Custom videos were served to people located within driving distances from each tailored Tennessee Tourism destination.
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