We Found Truth

Young men who are looking to get an extra 10,000 miles out of their tires are not clicking on banners, they are looking for death-defying experiences and so we obliged. We created a social sweepstake that asked fans to make a declaration of confidence “With this NOS I will.”

Then We Executed

• We created a sweeps page and launched social posts on Twitter and FB asking fans to submit their craziest ideas possible. 
• We reviewed thousands of submissions and generated even more, re-posts by encouraging fans to share each other’s crazy ideas. 
• We selected winning daredevils and flew them to top-secret locations to experience their moment of fate with a slew of MMA fighters who promoted the video content and promised to take the plunge with our compadres.
• There was blood, fears, and tears, but through NOS, these lucky men scripted a story that will last a lifetime.