7 Steps to Create a Rockstar Video Content Strategy.
Video content seems like a long process, but we assure you it is a fundamental way to grow your business
You’ve seen it! Video is a rockstar part of any business’s success on social media. In fact, 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
Storytelling rocks! It has a significant impact on any content marketing efforts for your business.
However, we’ll be honest. There is no easy or perfect formula to do it. But if you are here this is a great start!
So let’s highlight the 7 steps for a successful Video Content Strategy:
1. Be clear on your video goal and target audience.
No goal, no direction. Therefore, If you want your video strategy to succeed first ask yourself what is the purpose? To establish yourself as an expert? help and instruct your audience on your product or service? highlight testimonials? Or an internal training video for your employees?
Ask yourself:
What’s your story to stand out from the competition?
Who is my target audience? Might be your providers, potential clients, or internal team. Hence, the more detailed your audience is in terms of age, location, or interest, the better results you’ll get.
Once you have these, you will have clarity on how to approach and build your content.
2. Find your type
Now that you know your audience and goal, you need to discover which type of video suits you better! Is important to know that you can explore different types depending on your goal. To point out, here are some examples to think about.
- Explainer video
Help and give clear instructions to your potential clients on how your process or product works. Think about or as support tools.
Check out this example for our client’s H2O Hypnosis.
- Product videos
This video focuses on promoting your service or product in the most authentic way while showcasing the success of your brand.
Check out this video piece we created for CSU University.
Or this short ad we created next to Honey Baby naturals.
- Success story videos
These are great storytelling options to share real stories of your company and particularly how your customer’s journey is successful.
Check out this story by our client Promotex.
There are many other options like Opinion videos, Testimonial videos, Training videos, Social media videos, documentaries, live streams and so much more video types for your business that you can explore to deliver your message.
3. Jump into production!
From a professional perspective, video has 3 stages:
Pre production: Which includes planning and scripting your video.
Production: Recording on set or remotely, this is the moment when your team comes together on set to make the magic happen.
Post-production: This is the editing process from start to finish, including sound fixing or music placement, and any motion graphics or visual elements that complete the story.
Each stage has different challenges, but most of it is exploring and finding your style.
Also, good help comes in handy like your own production team. Make sure to reach out to our team and we will help you set up the right process within budget and get real results.
4. Create a simple video SEO strategy
SEO does not only apply to blog posts or websites, as Google owns Youtube this platform has more than 60 billion hours of viewed videos per month and has become the second largest search engine tool.
So Google will redirect people to your video content with only these few tricks:
–Use keywords in your video title: Keep it interesting and short. As a matter of fact, use important keywords using search engine tools for Youtube.
-Use keywords in your video description: include a Call-To-Action and your website link to generate leads, as well as the proper tags with word variation.
–Create unique thumbnails, this is the reason many will choose to watch your video. So make sure they are branded and eye-catching
5. Choose your distribution channels
The more channels, the better. People will be able to find your content anywhere. Then, consider the following:
-Upload your video on Youtube or Vimeo. Undeniably those are the common places.
-Uploading your video on your website, is a great way to increase site performance.
-Share your video from other channels on Facebook, Instagram, Linkedin, Pinterest, Twitter, or the social network you want to grow.
-Lastly, create an email campaign and embed your videos for lead generation.
6. Maximize your reach
So once you have the videos ready to go it’s time to boost their potential, so consider:
– Pay to promote your video content: You don’t need a big budget, only upload your video to Youtube or Facebook. These powerful advertising tools work within your budget and help you customize your parameters to target the right target audience.
–Engage with your viewers: Make sure to ask for their opinion in the comments, and then reply back to create a 1:1 experience on your content. This is even more important if you run live stream experiences.
7. Analyze your insights
No video marketing campaign is successful without measuring results and obviously from there making decisions to improve your strategy.
So consider using tools like Youtube Analitycs and Google Analytics to review your performance and keep track of your views, total watch time, traffic, average view duration, click-through rate, and much more.
Analyze to make decisions and improve your content. Once your start this cycle process you will feel the excitement of video creation, while your business grows.
GO AHEAD AND CREATE
We get it! Video content seems like a long process, but we assure you it is fun to create and also a fundamental way of how your business grows. Today is very simple to set up a remote recording process and save money, while also getting the same results as big-budget productions. So your budget is not really an obstacle, especially at FRContent, we are excited to create the right content for your business! If you have any questions share them below in the comments! We’ll be happy to talk.