Inspiring The Next Generation
of STEMists – Groovy Lab in a
Box
CHALLENGE
Since learning from home became the norm in 2019, Groovy had an opportunity to boost sales, grab market share and increase brand awareness by targeting work from home parents struggling to teach their kids STEM education.
DETAILS
5x Return
On Ad Spend
3x Growth
YOY Total Sales
68% Liked
Influencer Content
We Found Truth
- FRC filmed and produced original content with Influencers to spread the word about Groovy’s mission
- FRC ran Facebook and Instagram Ad campaigns ran throughout 2020 to increase awareness and target moms and educators to buy Groovy
- FRC’s Development, Creative, and Media teams streamlined the online purchase process, ensuring a smooth road from ad discovery to subscription sign-up for Groovy’s new customers
Then We Executed
- Groovy received a 5x ROAS (Return on Ad Spend)
- Gross eCommerce sales doubled in 2020 compared to 2019. Q1 2021 sales are seeing similar growth due to FRC’s involvement
- Groovy Lab in a Box was nominated for The USA Today “Best Kid’s Subscription Box” in early 2021
GET IN TOUCH
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